What’s the big idea ?
There’s something beautiful about a photograph of a classic guitar. Many years ago, we sold a now-out-of-print book of life-size guitar photographs, put together by a French publisher. It was called The Foxylady Project, and the scale of the book was spectacular. The guitars in the book were special—but they weren’t the actual guitars owned and played by the musicians we revere. The guitars I am talking about, the ones owned by Keith Richards, John Lennon, Jimi Hendrix, Eric Clapton, George Harrison and others, do come up for auction from time to time, and now regularly fetch seven figure sums.
Working directly with the owners of historically important original guitars, we have developed a way to experience—for a fraction of these eye-watering auction prices—something close to the joy of owning one of these incredible important vintage pieces.
These are not life-size versions—they go way beyond that—but are a revolutionary ultra-large format, in customisable sizes up to 250cm / 98 inches long.
The results are mind-bending.