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The Who. They were great, I loved these guys. For me they were like cute little ruffians. They made me think of Dickens, of Oliver Twist, Fagins gang. – Art Kane

Knowing that John Entwistle and Pete Townshend wore jackets made from flags, Kane decided to wrap them in a Union Jack: actually two, sewn together for the session. Initially they worked in his Carnegie Hall studio shooting on a seamless white background.